Tuesday, January 26, 2010

The lesser-spotted African celeb

*Please note this is written entirely from an entertainment perspective. I couldn’t give a Zuma about the academic arguments. I had 4 years of it already.

Undoubtedly the most terrifying thing I read about this week in the SA papers was the cast for SA Celebrity survivor. I am sure I suffer from some sympathy fatigue, but I found it honestly infuriating, as though I had been personally wronged.

Firstly, I need to make it clear that South Africa does not have celebrities. I used to use the term pseudo-celebrity, but even that assumes too much. We have TV & Radio personalities – though how much personality you need to be able to announce the next rerun of some out dated soapie is in itself questionable. They do not, and I don’t want to use the term deserve, require that title. They are merely at a level in which they are vaguely recognised as someone you know from somewhere. Though this has stopped many of them from adopting the title. South African “celebrities” suffer from an inflated sense of self-inflicted celebrity anguish. Like Jenna Dover shopping in sunglasses, so as to be unrecognisably recognisable, but really they hiding the fact that no one gives a damn. Celebrity suggests some sort of fame or recognition worldwide and not just for an appearance on a Cadbury’s advert. Even SA’s version of heat is mostly populated with international news. Our so-called celebrities cant come up with enough entertainment to even fill a 10-minute waiting room read.

So the thought of a South African Celebrity Survivor is just an abomination. South Africa has enough TV troubles without pumping more money into bad TV. I have never been a fan of reality TV as such, but if you need to have a “where you know them from” section in your bio, you are not a celebrity. There is a sense of notoriety associated with the word – no one needs explaining about who Paris Hilton is. I don’t think they even tried with the line up. TV is meant to be entertaining – casting Joost and Amor would have been great if they made it to day 20 of no shampoo. The only reason I would even consider watching it would be as part of a torturous drinking game involving a battery acid based homebrew. They seemed to omit any of SA’s true entertainers – the comedians (this doesn’t include Colin Moss because laughing at yourself doesn't count). Hell, I thought that the latest UK Celebrity Big Brother line up was bad, but it is practically Oscar worthy in comparison.

If you want to create a TV show based on something already in existence, SA is looking in the wrong place. We should be utilising the real talent we have and combining it with out countries strengths. My own personal plan for revolution© is to run a version of the BBCs Mock the Week, a panel show combining current events and comedy. How is that not a recipe for success in South Africa? Survival in South Africa is based on being able to laugh at ourselves and the ever favoured stand up routine of our government. If this didn’t work then Zapiro wouldn’t have a career.

And as long as we keep ignoring our real talent we really are damning ourselves to a life of Walker Texas Ranger reruns, which alone is worth claiming political asylum for.

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